With Vallenders Salon celebrating its 23rd birthday today, we thought that this would be an ideal opportunity to sit down with the founder and Salon Owner/Director, Jo Herve.
We were eager to hear more about the salon’s origins, and asked Jo why she decided to open her own salon.
“I was 28 years old when I decided to start my own business, and at that time I felt that all the salons that I was familiar with looked the same, they didn’t have a very distinct ‘personality’, and as such I don’t think they were particularly enticing. I’ve always felt that if you can relate to the way that a salon is styled then you’re more likely to have a similar taste in hair styling too!”
And how the business has changed over the past 23 years?
“It’s twice the size that it was when I started out, and is now on two floors! In terms of the way that the business is run, the format is the same as when we opened – we seem to have come full circle! Half of the staff are salon employees and half are self-employed, which is a good balance – I really feel that we get the best of both worlds. When you are fully booked and rushed off your feet it can be really useful to have stylists who understand how hard it is to run your own business – it helps to keep standards high. I have a great deal of confidence in the people that I work with, even though we’ve only been a team for just under a year. Personally, I think we’re pretty much unbeatable!”
So ideally, what direction you would like to see the business go in future?
“I think I would like to see the salon become less ‘Vallenders’ and more ‘Herve’. I’ve always liked chic, Parisian styling anyway, plus my husband Jerome is French, and the salon utterly depends on his input. Due to family commitments, my attention has become divided between my children and the salon, meaning that Jerome oversees the day-to-day running of the business. He’s always the first one there and the last one to leave. I want the interior styling to reflect the fact that Jerome is the heart of the salon.”